In the past seven years of Mad Men, Don Draper has earned a reputation as one of the most dashing men on television. He knows it, too. Looking good is essential to keeping his edge, a fact that hasn’t changed much for men in the 40 years since Don’s era.

All the talk about the now infamous Dad Bod has raised questions about what men do and don’t sweat when it comes to their appearance. Turns out nearly a quarter of RealSelf’s traffic comes from men exploring their cosmetic options; there’s no reason to think that Don (whose physique has been deemed not a Dad Bod) wouldn’t be among those millions. Here’s what he might seek out.

The Don Bod: What Modern-Day Don Drapers Want
Graphic by Anna Helland

In Season 1, Don’s 34 years old. His RealSelf contemporaries most often research hair transplants; 1.5 times as many men ages 25 to 34 land on that topic than any other. Of course, Don has a good head of hair, but that’s not true for everyone on the show.

Hair isn’t as big a deal on the West Coast, where men of Don’s age most often search CoolSculpting. In fact, the RealSelf page for this non-invasive technology that freezes away unwanted fat is the most popular page for men in Don’s almost-home of Los Angeles. It’s #3 for their Big Apple counterparts.

That all changes as men age. As Mad Men draws to a close, Don’s on the brink of entering the 45 to 54-year-old demographic — a group that’s particularly curious about the wrinkle-fighting power of Botox. A product, by the by, for which we could totally see Don creating a campaign. After all, if you don’t like what’s being said, change the conversation.

Do you know a modern-day Don Draper? See what he has to say about our findings.

How we got our numbers: Interest based on pageviews for Q4 2014 and Q1 2015. For Don’s age, we used the birthday of his stolen identity: June 1, 1926.

Interested in learning more about any of these procedures? Ask a doctor