One million — that’s how many photos people have shared on RealSelf to document their elective cosmetic treatments. It’s the latest benchmark after a year defined by momentum; as of October 2015, RealSelf community members were uploading more than 1,000 photos a day sharing their cosmetic experiences and “wish pics” of what they hope to look like after treatment.

And it turns out, a lot of those people live in Florida.

Residents of the Sunshine State have posted more than 74,000 photos to their RealSelf reviews. That’s 20,000 more than the state in spot No. 2, California.

Why is Florida No. 1? It has a lot to do with a procedure known as the Brazilian butt lift (BBL), a surgery that augments the butt with your own fat for a fuller look.

Miami’s a prime destination for those looking to enhance their backsides, which may explain Florida’s whopping 33,000 BBL photos — compare that to runner-up California’s 4,761 BBL user photos.

Related: The Most Popular Brazilian Butt Lift Transformations

See other places with notable photo post concentrations by clicking through the gallery below. Keep an eye on Florida, California, and Texas; those three states are in the Top 10 for all the procedures included below.


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Table: Average Number of Photos Per Consumer Review


RealSelf also researched which procedures inspire the most photo uploads.

This is the number of photos added to the typical review of a specific procedure. See the table to your right for details on who’s uploading what. 

At No. 1 is the Brazilian butt lift revision with an average 12 photos per review. The mommy makeover, or a procedure that involves several different surgeries including a tummy tuck and breast augmentation to restore a woman to her pre-pregnancy shape, takes spot No. 2. 

At the other end of the spectrum are facelifts and Botox. The former averages two photos per review while the standard review of Botox has less than one photo.

One guess as to the why behind this order: it’s all about the angles. A surgery like a BBL revision or a mommy makeover is more complex to capture on camera than a before and after of Botox.


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