Brides aren’t the only ones who want to look their best on the big day — according to top doctors, a growing number of grooms-to-be are opting for cosmetic treatments before they walk down the aisle.

While we may not immediately think of these treatments as being an area of interest for men, 87 percent of dermatologists say they’ve seen the number of male clients increase in recent years. Dr. Terrence Keaney, a leading D.C. dermatologist, says that men make up a whopping 70 percent of the patients in his office.

While we’ve heard of men undergoing these procedures to stay competitive in the work or dating world, Keaney cites special occasions and big life events such as weddings as a primary motivators for their interest.

What are these men looking for? Like their female counterparts, they’re interested in procedures that give them youthful-looking skin. One of the top treatments is laser resurfacing, which can help get rid of acne scars and smooth the overall texture for a polished look.

Men are also turning to treatments that help boost the masculinity of their features. Dr. Keaney cites Kybella, an injection that treats fat below the chin, as being particularly popular. He says doctors are using small amounts of the product to create a stronger, more angular jawline.

But the biggest trend he sees? “Beard sculpting” (and we’re not talking about a barbershop trim). According to Dr. Keaney, men are asking for laser hair removal on specific parts of their face to shape the lines of their facial hair. If done properly, this treatment not only creates the perfectly sculpted beard, but — like Kybella — gives the appearance of a stronger jaw.

Dr. Keaney sees another notable trend in his male clientele: waiting until the last minute. While many people may think a month before their wedding is ample time to undergo a procedure, you never know exactly when you’ll see results or how many treatments you may need. For anyone contemplating a treatment before a big event, Dr. Keaney recommends consulting early with a qualified plastic surgeon or dermatologist who can break down the timeline that’s right for you.


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