RealSelf saw more than 13.5 million visits from the UK in 2016, which is up 16 percent compared to the previous year. What’s driving the spike? Millennial women, ages 18 to 34, now account for more than half (53 percent) of UK traffic on RealSelf.


What treatments draw them in?

According to RealSelf interest data, UK millennials have breast augmentation and rhinoplasty on their minds, but injectables are making serious headway. Non-surgical treatments like hyaluronic acid fillers, cosmetic toxins, including Botox, and lip augmentation round out the top five treatments.



US vs. UK: How do millennials compare?

When it comes to their RealSelf topics of choice, UK millennials show higher interest in non-surgical treatments like injectables, while their American counterparts prefer surgical procedures, including breast and butt augmentations.


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